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Issue 29 - February/March 2012

Brand spanking new
The latest product launches

Bookshelf
A whole host of new books have recently been published. Wendy Gardiner provides an at-a-glance overview of what's available

Beaded ribbon ruffle project
Using beads and ruffles Vicki Boutin shares how to make a lovely corsage

Furnishing fabric trends
Jane Saunders of Just Fabrics shares her views on the soft furnishing trends for 2012

Easter smiles
Easter is a special time for bringing springtime happiness says Jenny May Forsyth

All sewn up
Sewing is still big news and there are exciting times ahead reports Wendy Gardiner

Motherly love
With Mother's Day approaching we look at mum-related products

CHSI show and product preview
Wendy Gardiner previews a taster of what will be on offer

Show news and events
We preview the imminent Spring Fair, H+H Cologne shows and take a look at other consumer offerings

Dates for your diary
An at-a-glance listing of forthcoming trade and consumer shows

A new kind of show
Simon Welsh tells us about The Needlework Trade Group and a different kind of trade show

Passionate about business
Wendy Gardiner caught up with Fiona Pullen, Head of the growing internet directory for all things sewing

A flair for business
Christine Bell explains how she turned a pipe dream into a successful business

Creative cards
Following a desire to improve her work/life balance, Lisa Donati set up Psychopants

Up and coming - a pot pourri of crafts
Turning a hobby into a work from home business has been a dream come true for Amber Waugh

A click away
Peter Shorney talks about QR barcodes and how retailers can use them

Word on the web
Bob Scott talks cookies! The law has changed and we must be aware of the ramifications

Intellectual property in the workplace
Dids Macdonald from ACID looks at the new guidelines and ways to manage IP

Become Google's number one
Paula Wynne offers practical tips on how to get your craft business ranked high on Google

PLUS, regular features, competitions and news

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From the editor

It's showtime!

As I write this, it's already dark outside - but not for much longer! Soon it will be spring and we've a whole host of exciting opportunities ahead. The first major event for us is of course Craft, Hobby + Stitch International - the only dedicated trade show for the craft industry. It's a great opportunity to meet up with existing customers and meet potential new ones, to showcase the latest products or find out about what's in the pipeline, what trends to watch out for and what the general mood is. There is sure to be lots to see and consider - especially for the forthcoming Diamond Jubilee and then the Olympics.

As well as the two major events mentioned, we also have the annual special occasions to consider, so we've included features on two spring promotions, Easter and Mother's Day - both great opportunities to bring exciting new ideas and products to your customers. Dressmaking and all the associated products are also still enjoying a boom and we report on what many of the major players in the sewing industry are doing to help promote this area of crafting.

A big part of Craft Focus is the expert business advice featured to help our readers run their businesses successfully. This issue is no exception, with some timely tips on getting noticed on Google, increasing customer loyalty, helpful hints on in-store displays and some useful insurance solutions. We've also got advice on what to do about cookies, following a change in the law that could be costly to website owners and we share tips on protecting your intellectual property - particularly pertinent information if you are about to launch new products at the CHSI show.

Finally, this is my last issue of Craft Focus. I've thoroughly enjoyed my time with KD Media, but need to concentrate on many of my other commitments, writing another book, some TV work and more... There are exciting times ahead for everyone involved in crafting - so I wish everyone a very successful and prosperous 2012.

Wendy Gardiner,
Editor

PS. If you have any news you would like to submit to this site or Craft Focus magazine, please email editor@craftfocus.com

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